The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The Sensational Transfer
Agency: Garbergs / Stockholm + FLX / Stockholm + Folkstudion / Stockholm
Client: The Swedish Childhood Cancer Fund Category: Public Relations
Shark Week
Agency: TBWA\Sydney / Sydney + Fabric / Sydney + Eleven PR / Sydney + FINCH / Sydney
Client: Modibodi Category: Public Relations
The Pen to Right History
Agency: McCann / New York + Last Prisoner Project
Client: Last Prisoner Project Category: Public Relations
FAKE MARRIAGE
Agency: Dentsu Creative Taiwan / Taipei + dentsu X Taiwan / Taipei + JILE PRODUCTION / Taipei
Client: Awakening Foundation Category: Public Relations
Don’t Sleep on Saquon
Agency: The Martin Agency / Richmond + Opella + Lippe Taylor + Havas Media Group
Client: Unisom Category: Public Relations
36 Months 'Raise the age'
Agency: Supermassive / Sydney + FINCH / Sydney
Client: 36 Months Category: Public Relations
The Parental Leave Mortgage
Agency: NORD DDB / Helsinki + NORD DDB / Stockholm + NORD DDB / Copenhagen
Client: Nordea Category: Public Relations
Award:
2025 Health & Wellness Bronze Pencil
Agency:
Garbergs / Stockholm + FLX / Stockholm + Folkstudion / Stockholm
Client:
The Swedish Childhood Cancer Fund
Title:
The Sensational Transfer
Category:
Public Relations
Annual ID:
OS25_HW024B
Award:
2025 Health & Wellness Bronze Pencil
Agency:
TBWA\Sydney / Sydney + Fabric / Sydney + Eleven PR / Sydney + FINCH / Sydney
Client:
Modibodi
Title:
Shark Week
Category:
Public Relations
Annual ID:
OS25_HW025B
Award:
2025 Health & Wellness Merit Award
Agency:
McCann / New York + Last Prisoner Project
Client:
Last Prisoner Project
Title:
The Pen to Right History
Category:
Public Relations
Annual ID:
OS25_HW059M
Award:
2025 Health & Wellness Merit Award
Agency:
Dentsu Creative Taiwan / Taipei + dentsu X Taiwan / Taipei + JILE PRODUCTION / Taipei
Client:
Awakening Foundation
Title:
FAKE MARRIAGE
Category:
Public Relations
Annual ID:
OS25_HW060M
Award:
2025 Health & Wellness Merit Award
Agency:
The Martin Agency / Richmond + Opella + Lippe Taylor + Havas Media Group
Client:
Unisom
Title:
Don’t Sleep on Saquon
Category:
Public Relations
Annual ID:
OS25_HW061M
Award:
2025 Health & Wellness Merit Award
Agency:
Supermassive / Sydney + FINCH / Sydney
Client:
36 Months
Title:
36 Months 'Raise the age'
Category:
Public Relations
Annual ID:
OS25_HW062M